“Marketing at Top Speed” was the lesson presented to agrimarketers at the NAMA Boot Camp Thursday in Kansas City by Ethanol Promotion and Information Council Executive Director Tom Slunecka. He educated the participants to become “ethanol evangelists” because of the important role ethanol is playing today in the entire agricultural industry.

EPIC is one of ZimmComm’s dearest clients (we love all of our clients!) so we sponsored Tom’s presentation at Boot Camp. After his talk, Tom had about a dozen mini Team Ethanol Indy Car replicas to give away so I came up with a list of questions for the participants to answer and win one of the cars. Most of the questions were pretty easy – like what kind of car can run on 10 percent ethanol? (Answer: virtually any car made after 1980) The one that stumped most everyone until somebody looked it up in the handout materials was – about how many vehicles on the road today are “flex-fuel” or capable of running on up to 85 percent ethanol? The answer is 6 million.