Last week Pfizer made two announcements involving their SelectVAC preconditioning program. Although he wasn’t at the media event I attended, Cindy got to interview Pierre Bertrand, Pfizer, Senior Marketing Manager for Bios and SelectVAC by phone.

He talks about the fact that Superior Livestock Auction has chosen SelectVAC as the preferred health program for calves sold through their auction and the second announcement which involves the American Angus Association. The organization, along with Pfizer Animal Health are announcing a marketing alliance for two premier feeder calf programs. The collaboration pairs AngusSource, an age-, source- and genetic-USDA Process Verified Program (PVP) for Angus-sired cattle, with SelectVAC, from Pfizer Animal Health.

Pierre says that Pfizer also announced a reward for the 3 millionth enrollment in the SelectVAC program. Pfizer will mark the milestone by awarding that producer with a year’s worth of free SelectVAC products for their entire herd (up to a maximum of $5,000 in value).

You can listen to Cindy’s interview with Pierre here: pfizer-selectvac.mp3

Or if you’d like you can download it here: Pierre Bertrand Interview