One of the Pfizer Animal Health specialists we met this week at their media event in Kalamazoo was Dr. Gordon Brumbaugh. He’s an anti-infective specialist in their Cattle-Specialty Veterinary Operations.

The theme of his talk was a “Paradigm Shift.” Basically he wants to challenge producers to think in new ways now that there are products on the market that work very differently than even just a few short years ago. The examples used were products like Excede and Draxxin which stay in the animal’s tissue much longer offering longer protection for bovine respiratory disease. Instead of treating every 3 days producers now need to wait longer and let the animal recover without costly extra treatments that may be unnecessary.

He likened the change in animal health product technology to telephones saying we don’t use the same phones today we did 50 years ago and we should apply that same thinking to how we treat animals.

You can listen to my interview with Dr. Brumbaugh here: pfizer-vmrd-07-brumbaugh.mp3

Or if you’d like you can download it here: Dr. Gordon Brumbaugh Interview