Here we are in the meeting room for my morning presentation to the Canadian Animal Health Institute annual meeting. I’m talking about blogging and podcasting. Right after we’re done I’ll be heading on home but I’ll try to get some additional posts done along the way.

This is a demo post as some of you are familiar with seeing when I do these presentations. I like to show live examples because I think it makes it easier to understand ways to use new media in a corporate communications plan.

The companies represented here need to communicate to different audiences and a blog site or a regular podcast are excellent channels to reach them very efficiently. In fact, as they’ll see from some of my examples they have member companies already doing it. So whether they’re trying to reach farmers, veterinarians or pet owners, new media tools provide a great use of new technology to reach them in new and creative ways.

The president of the CAHI is Jean Szkotnicki.

After our breakfast this morning I interviewed her to learn more about CAHI and why they are having me in for this presentation.

She says that in today’s online world companies need to look at new ways to reach out beyond just the traditional printed forms of communication and using the internet only makes sense.

You can listen to my interview with Jean here: cahi-07-szkotnicki.mp3

I thought I’d post some of the resources I’m using here and later I might add the audio recording of my presentation too just in case you’re interested and only if I think I sound okay. So linked to here are the agenda for my presentation (Word doc), my Power Point slides (PPT file) and a little resources handout (Word doc).

I’ll also be giving away a few sets of ZimmComm retractable ear buds to some lucky winners too.