I have mentioned that the Biotechnology Industry Organization has embraced the use of new media tools for their current BIO 2007 taking place in Boston. Today their PR firm sent out an email that started out, “Bloggers, If you were unable to attend the BIO convention in Boston, you can still cover this event. . . “ Now how cool is it that they’re reaching out to the “bloggers?” They even mention a couple of them like Pharmalot and Patent Baristas. Stephen Albainy-Jenei who writes Patent Baristas looks like he got the gig to be the official BIO Blogger on their BIO Voice. Now there’s someone I’d like to meet since I haven’t run into too many who do what I do.

I’m not sure who it is that sent me this but the keynote speaker at BIO 2007 today was Michael J. Fox. You can watch a short video clip of his speech on YouTube.

So it looks like new media reporting has hit the biotech arena in a big way. I remember being told by the BIO staff last year that I was the only blogger on site. I guess times have changed.