You never know what you’re going to find when you’re Googling around. Like this story I just posted on World Dairy Diary. It’s your basic neat promotional story about an ice cream and a football team. But as I was looking at the Turkey Hill Dairy website I discovered they have a blog.

It’s called Ice Cream Journal, The inside scoop on ice cream and Turkey Hill Dairy. Check it out and learn. From a pretty quick look I’d say they’ve got a blogger on board who’s doing a great job. They’ve got comments on most of the posts I looked at (something I hope to bring back to AgWired soon). So what did they do to reward the people who make comments?

For December, we chose several blog comments at random and are giving each of the authors a free Turkey Hill ice cream spade. The winners are:

– Brian G. from Port Jefferson Station, NY
– Kathleen S. from Salley, SC
– Cathy L. from Cherry Hill, NJ
– Marvin M. from Chambersburg, PA
– Carol A. from Jamestown, RI
– Joan O. from Whitman, MA

Now that’s the way to help build your online customer community!