On our panel this afternoon here at the FEMA convention was Joe Baitinger, FarmMarketiD.

Joe was here to talk about database marketing. He talked about the importance of developing your customer database and using it. Too often companies tend to collect data and let it sit unused. I like the way he called it a perishable commodity. What good is having thousands of prospective client contacts if you don’t use them. Joe talks about how important it is to know who your customers are in a very segmented industry.

Listen to Joe’s summary of his presentation: fema-06-baitinger.mp3

Joe sent in his PowerPoint presentation. You can access his slides here: Joe Baitinger Presentation