During a conversation this week about AgWired I was told “You’re not trying to reach farmers.” That is correct and I was kind of glad to hear this person say it. That doesn’t mean I’m not reaching a growing number of farmers btw. I’ve had some farmer leaders tell me that they’re fascinated to learn how companies are marketing to them. However, since I made the decision and commitment to move forward with AgWired I’ve focused on the professional agrimarketer. I’m trying to provide a place to get ideas and information to help you in your job or your business. I’m not trying to compete with traditional online farm news outlets whose sole focus is informing the farmer. In fact, the people who are doing that are some of the ones I’m targeting here in the hopes they’ll find something valuable to take away from the time they spend on AgWired.

I just checked and we’re approaching 14,000 unique visitors here on the website this month. That’s fantastic and I’d like to think that the people who want and need to know what’s going on in agribusiness like what they see and hear. Traffic just keeps growing.

Beginning next week you’ll see some display advertising on AgWired. I waited a long time to pursue advertising. I wanted to develop the AgWired community first and make sure that this channel of communication was viable and had legs. It does. I love the challenge of feeding the “blog monster” every day. Now, in order to continue to grow and develop this sense of community within our business I want and need support and am thrilled at the initial response I’m getting. You who visit, subscribe and pass us along to your friends and colleagues are making AgWired possible. Together we’re helping each other become better at what we do and that’s good for our clients.

If you agree with what I’m saying please feel free to contact me to discuss ways we can work together in this online community. I’m reaching out as fast as I can but don’t be shy about reaching in. And thanks for all your support.