The “100% Chicken, Naturally.” folks, Sanderson Farms, will be taking part in a live webcast from the National Chicken Council annual meeting on Thursday. This sure seems like something that makes so much sense today that I don’t know why we don’t see more organizations or companies doing it. It’s a great way to reach the media that can’t attend, your customers who are interested and can’t attend and by recording and archiving it you can use elements of it in news releases, on your website, in your podcasts, newsletters and presentations. I’m guessing Sanderson Farms knows this and will be doing so.

Sanderson Farms, Inc. today announced that the Company will participate in the National Chicken Council Annual Conference on Thursday, October 5, 2006, in Washington, D.C. The NCC represents integrated chicken production and processing companies and its members account for approximately 95 percent of the chicken sold in the United States. Lampkin Butts, president of Sanderson Farms, will join other executives of public chicken production and processing companies in a roundtable discussion “Industry Insights & Outlook” moderated by Mark Hickman, president and chief executive officer of Peco Foods, the incoming chairman of the NCC. Industry analysts Farha Aslam, vice president of equity research for Stephens, Inc., and Michael Piken, research associate at Cleveland Research Company, will also participate in a question and answer session.

The live webcast of the session will begin at 2:15 p.m. Eastern time and will conclude at approximately 3:45 p.m. A link to the event may be found at the investor relations section of the Company’s website, www.sandersonfarms.com.