This week on the ZimmCast I’m trying out a some new technology and would love your feedback. My interview was done using Skype and I’m hoping to further develop the voice over internet way of doing audio interviews for all our projects.

This week I interview Cali Yost, who is one of the premier work/life strategy experts in the United States. Her subject matter may not seem very “agricultural” on the surface but it applies to everyone. But besides having a really good message and method to help people who are trying to balance their work and personal lives and stay healthy, Cali is a blogger. She has her own company and blogging has been a big factor in her success to date. I thought you might want to hear from someone who is using blogging to develop her business. She “gets it.” You’ll find Cali at WorkLifeFit.com.

One of the things you’ll hear is how passionate Cali is about her subject. I can’t emphasize enough how important this is to be a successful blogger. She loves what she does and that comes through in her writing and in her voice and it’s what’s attracting people to her website. What she’s doing has an application for any company or organization anywhere. I hope you’ll enjoy this interview and get some insights into how you can apply new media strategies to your company.

Listen here: ZimmCast 81 (13 min MP3)

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes.