Here’s another story on podcasting that’s especially good if you’re not convinced that this blogging thing is a good idea. Chief Marketer has a story they took away from a recent Ad:Tech Chicago session that suggests you might just be better off going directly to podcasting.

The story includes a description of how some companies are using podcasts like: “Michael Moore, director of interactive marketing for Nestle Purina Petcare, said his company now offers a range of podcasts that users can subscribe to from the Purina Web site. . . with consumers becoming more mobile, the company was interested in transferring that educational and entertainment content to MP3 devices.”