Pro golfer Greg Norman thinks beef is what’s for dinner. The only problem is he’s Australian and importing it into the United States. It looks like he’s got 2 flavors, “Signature Waygu” and “Premium.” It’s all targeted to upscale restaurants and they point out that, “This range is produced by AAco as a fully DNA trackable farm-to-plate standard. It’s your guarantee of the highest, most consistent quality beef, grain-fed and aged to perfection.”

Called Greg Norman Australian Prime™ (GNAP), the new brand is led by its flagship range, Greg Norman Signature Wagyu, a 350-day, grain-fed, super premium line of Wagyu beef. It is accompanied by Greg Norman Premium, a range of 120-day, grain-fed beef. The range also includes Greg Norman 100 percent Australian Beef Patties and Hot Dogs.

GNAP is produced in partnership with Australian Agricultural Company (AAco), Australia’s oldest surviving corporation, founded in 1824. The company has more than 600,000 BSE-free cattle on 24 stations and feedlots comprising 22 million acres in Australia’s Queensland and Northern Territory. AAco’s “farm-to-plate” standard ensures complete management over the entire supply chain. The entire range is USDA-inspected and approved.