I just read an interesting article on e-Marketer titled, “Executives Not Quite Hot To Blog.” It reports on a study that found that “. . . only a small minority of top executives are convinced that corporate blogging is growing in credibility either as a communications medium, brand-building technique or a sales or lead generation tool.” Interesting. Not everyone buys into that viewpoint though. I wonder if they take into account those CEO’s who post personally without using a “blog.” Take the President/CEO of the National Milk Producers Federation is Jerry Kozak. He is publishing a “CEO’s Corner” on their website. Great idea and I wish more CEO’s did this kind of thing. This isn’t quite blogging but is sort of like it. Why not tell people directly what’s on your mind as the organizational leader.

In his latest post Jerry specifically mentions a couple of different topics and what NMPF is trying to accomplish. Here’s a couple of excerpts:

Recognizing that dilemma, National Milk’s Economic Policy Committee decided earlier this year to support efforts to increase the make allowance that farmer-owned co-op processors (as well as proprietary processors) are permitted under the Federal Milk Marketing Order system. . . . This is a difficult issue for NMPF, coming at a time when milk prices are already suffering. . . . We call on everybody to rally around NMPF’s position and put aside individual interests. This compromise is best for the entire industry.