Blog, Podcast and RSS Advertising Outlook

Chuck Zimmerman

PQ Media ReportThere’s some interesting new research out about how advertising on new media outlets is growing. This one comes from PQ Media. You can see an executive summary of the report and even listen (MP3) to it. Some of the report highlights are:

The culmination of six months of primary research, this report found that blog, podcast and RSS advertising are the fastest growing segments of the alternative media industry. These segments, known as user-generated online media, expanded at an aggregate 198.4% to $20.4 million in 2005, and are expected to grow another 144.9% to $49.8 million in 2006.

  • Blog advertising accounted for 81.4%, or $16.6 million, of total spending on blog, podcast and RSS advertising in 2005, but will comprise only 39.7% of the total in 2010.
  • Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% from 2006 to 2010, when it will be larger than blog advertising.
  • RSS advertising, non-existent until mid-2005, generated spending of $650,000 in 2005, but will be the fastest growing segment over the next five years.

    • (Full Release)

    Audio, Podcasts