Here’s a great example of how you can use a blog to accomplish a communications goal. You need to meet Leon the Milkman. He’s a blogger in South Africa who was fed up with all the negative information about dairy on the internet. He’s also got a website at Dairy-Info.org. He’s offering a free dairy dictionary if you visit either of the sites and register.

Leon the Milkman says that he finds it quite easy to get new issues to discuss on his blog – he just writes about everything that happens during his workday. He finds blogs to be the easiest way to get his ideas on the Internet and also likes that he can easily change the template and look of his site, using the WordPress Blog format. This comes in handy with changing seasons or wanting to change the blog’s look for a special holiday, like making everything green for St. Patrick’s Day.

“I find it so easy to just sit back at the end of a day and writing something short for the blog – it even helps to get perspective – much like writing in a journal would.” Leon philosophizes, milk in hand. Yes, he blogs in the evening, because mornings are for fresh milk deliveries of course.

We can all learn from a little from Leon.