I know that Auburn University has people who get new media. A trackback to a post on AgNewsWire.AgWired.com.com alerted me to an example of it. It led me to Auburn public relations student, Lara’s Blog. Lara had to critique an audio news release (what we call a Talking News Release) and she found one we produced and distributed for the Ethanol Promotion and Information Council.

I’m happy to say she wrote very positively about the release. Way to go Cindy, who is our main editor.

What I’m very impressed with is Lara though. Here’s a budding public relations professional who’s blogging while still a student. She’s creating an online resume that a prospective employer can visit and within a few moments know more about her and her capabilities than any traditional resume will ever show. Not only is she providing us a glimpse into her abilities and personality but she’s using one of the new media tools that are going to be a standard part of the work she’ll be doing for her clients in the future. She’ll be able to provide her clients with advice based on personal experience.

I can tell you without reading more than a few posts that Lara would get my serious consideration. How many of you public relations professionals are blogging? Want to dip your toe in the water. Give me a call or better yet, get in touch with Lara.