I almost missed a memo from the PEW Internet & American Life Project (pdf) that shows that although rural broadband internet use is lower in rural vs. urban America, it’s catching up fast.

The report says:

. . . rural areas show fast growth in home broadband uptake in the past two years and the gap between rural and non-rural America in home broadband adoption, though still substantial, is narrowing. By the end of 2005, 24% of rural Americans had high-speed internet connections at home compared with 39% of adult Americans living elsewhere.

This means the use of new media communications options to reach rural (farm) Americans is a only going to continue to grow in importance.