RFA Ethanol Podcast

Magazines and a Website Working Together

Chuck Zimmerman

Stop Soybean Rust Award NoticeStopSoybeanRust.com won an award at the recent Media Industry Newsletter’s Best of the Web ceremony in New York. The website is a joint venture of Successful Farming’s Agriculture Online and Vance Publishing.

“The Web site, StopSoybeanRust.com, has been the right communications tool for a time-sensitive topic like soybean rust, but we also saw the need to get the word out through the magazine, where we have the widest reach with farmers. I think the award shows how committed we have been to helping farmers stay informed on this big issue,” said Agriculture Online Editor John Walter.

Hey John, it’s the website that won the award right? Actually I really like the fact that a cross-platform approach like this was used by 2 different publishing companies. Very cool.

Internet, Publication