I have never used iPressroom but their news release just came in and prompted me to write about a frustration I’m having today. In their release they say “. . . reports a sharp rise in the number of inquiries for “Internet Pressroom Solutions” over the last three months, outpacing the number of incoming requests for “News Wire Distribution” for the first time in the company’s history.”

Here’s how they define an internet pressroom vs. news distribution:

An internet pressroom is the section of an organization’s web site where press materials, publicity photos, corporate facts sheets, video news releases, audio news releases and other corporate communications can be accessed. News distribution refers to the electronic delivery of press releases and other corporate communications.

Okay. Not having any idea how good their internet pressroom solutions are, I do want to encourage companies to pay more attention to them. My frustration is receiving a release and not finding it on the company or organizational website. One of the reasons I’d like to find it is so that I can link to it, which I hope the company or public relations staff would want. You may be surprised how often a company sends out a timely news release and then waits days, weeks even, before posting it on their website. I just tried to find 3 different releases on 3 different websites that I’ve had for over a week and none of them showed up in the “current news releases” section of their website. Why?

Back to iPressroom’s release. Here’s an excerpt that I completely agree with:

“The web is now the first place journalists, investors and stakeholders turn for information and PR people know it. The press release actually has more value today from an archival stand point, than as a news breaking tool, as long as people can find them when they want them online,” said iPressroom founder and president Eric Schwartzman.

By the way, you can find the iPressroom release from a direct link on their homepage.