Dow AgroSciences has a new website. The creative element is a series of road signs that guide you through the information and pages. There’s even video. I guess this is just another sign that the agribusiness companies are investing in the online content tools that require broadband access to function properly. They must believe their customers have it or soon will.

At www.CleanCorn.com, visitors can choose to take a trip down Roundup Ready® Corn Ave. or Conventional Corn Drive to learn about issues that affect weed control in those systems. Each path contains university data from across the Corn Belt; video testimonials from growers, retailers and crop consultants; and examples of available weed control programs.
In addition, an interactive profit calculator is available on Roundup Ready Corn Ave. Growers can plug in their typical corn yields, the price of a bushel of corn and varying rates of soil-applied herbicides to see the potential profit they can protect by making a soil-applied herbicide application in Roundup Ready corn.