One of my favorite podcasts is Winecast, hosted by Tim Elliott. Each week I learn about a new variety from his perspective. He seems to know what he’s talking about.

I was interested to see today that he’s outsourcing the sales representation of the show to a company called BackBeat Media. Sales reps for podcasts? Interesting concept.

“After more than a year of doing the show, I felt it was time to find a partnership with a company who could focus on the business side of Winecast so I could focus on the podcast itself,” said Tim Elliott, host of Winecast. “I’m confident that BackBeat Media is that partner who will grow Winecast even further.”

Winecast is the first and most educational wine-related podcast. Each week Tim focuses on a wine region or grape variety with tasting notes for these wines along with other wine-related subjects and interviews. Listened to by wine aficionados and novices alike, Winecast’s listeners are smart, loyal and eager to hear each week’s installment. Listeners may subscribe to Winecast by visiting www.winecast.net or the major podcast directories such as Apple’s iTunes Music Store.

It’s nice to listen to a commercial free show but I would put up with commercials because I’m sure Tim needs the money. I can relate. Since it’s been just about a year since I started the ZimmCast I think it’s high time to get it sold.