Let’s take a break for a moment from the Cattle Industry Convention and talk about podcasting. Since I know many of our readers are considering this great new way to communicate there are certainly some considerations. A nice little list of “The 7 Deadly Sins of Commercial Podcasting” can be found on Media Savvy 2.0. They’re really focusing on people who want to commercialize their podcast efforts but I think that a lot of what they say applies to any company that is considering it. They refer to podcasting as “nanocasting.” Here’s just one of the list:

3. Podcasting Like a Broadcaster – Broadcasting is what old school “mass media” networks do. It’s communicating to the largest possible audience while hoping to reach a subset of people who are interested in the content and offerings. Nanocasting is the polar opposite of broadcasting. It’s hyper-targeted media content, aimed at an audience that is narrower, tremendously smaller, but collectively very interested in the programming and the offerings . From Mommycast, to Autoblog, some of the most promising commercial applications of podcasting we’re seeing on the landscape are using the “Nanocasting” model. The first commandment of Nanocasting is to clearly define your audience. Commandment number two is to “hyper-target” them.

I think the key phrase here as it applies to reaching farmers and using farm podcasts is, “hyper-targeted media content, aimed at an audience that is narrower, tremendously smaller, but collectively very interested in the programming and the offerings.” Your creation of online content that a farmer wants and needs and that he/she can take with them wherever they go will not only inform but generate a lot of good will for your company. The amount of farm information delivered by tradtional media outlets continues to decline. Even if you don’t want to create your own podcasts you may want to consider your financial support of those of us who have programs available for sponsorship!