Posting has been a little light this week but I will have a lot coming out over the next couple days. ZimmComm has been a little busy evolving ever further into the new media world. For that reason we’re changing our name to ZimmComm New Media, LLC. We’re pretty much all about new media now, even though a lot of what we do still involves marketing and communications. As a former colleague used to say about his organization, “We’re a constantly evolving strategy.”
Today I’d like to announce that our DomesticFuel site is going public for the first time. Our first sponsor is the Ethanol Promotion and Information Council (EPIC). Tom Slunecka is a forward vision kind of guy who embraces the use of new technologies to communicate his organization’s message. In fact, DomesticFuel exists because of a discussion I had with him last fall. Here’s what Tom says about DomesticFuel: “We’re looking for creative new platforms to communicate our message directly to the public. ZimmComm’s pioneering efforts to use new media tools like blogging fits our strategy perfectly.”
The site has been up and running for several months and has already developed a loyal following of readers, several of whom contribute regular story ideas and comment on what we write. Cindy has taken over the editorial duties of this renewable fuels online publication. Just this week she even had a reporter from Fortune magazine contact her to alert her to his article in the most recent issue on the subject of ethanol in particular.
I’m very proud of Cindy for the great job she’s doing on DomesticFuel. It’s an excellent combination of some of the most important elements of blogging done right and for a purpose. It contains original news content and congregates and points to other industry news items that the interested readers want to know.
Within the next couple week’s we’ll begin podcasting a regular series of interviews with leaders of the ethanol industry in conjunction with EPIC. We’re also in the process of seeking a biodiesel sponsor for the site as well. Interested?