AgWeb and IRON – joint venturing it. Basically the partnership . . .

“serves as the cornerstone for a new comprehensive equipment featured section on AgWeb.com. In an effort to expand offerings to both users and sponsors, the new venture involves content, advertising and customer service functions. At the heart of this venture is the addition of IRON Search to AgWeb. This featured section will include expanded content with daily headlines covering the broad farm equipment industry plus a discussions forum where users can share their own personal evaluations of equipment and services.”

Isn’t the web an interesting, ever-changing place? All kinds of joint ventures are possible and springing up as companies realize that change is inevitable. It’s a new media world, even in agribusiness.