I really think that what the folks at Merial are doing with DNA through their Igenity division is fascinating. But, it’s so complex and “technical” I don’t even know how to write about it. So this announcement about their deal with GeneSeek is going to have to speak for itself.

GeneSeek, Inc. and Merial Limited announced today an agreement to conduct large-scale DNA genotyping in cattle. The two companies are collaborating to develop seamless and high-throughput platforms to support research and for commercial diagnostic purposes, including sample collection, sample preparation, SNP genotyping, data processing and data management. Cattle producers will be able to use this information for advanced management and breeding of cattle to optimize efficiencies.

Initially, the collaboration will focus on a demonstration trial called “Project Lariat” to illustrate the value of these new platforms. Over 50,000 cattle will be sampled and genotyped, and their performance data recorded, to demonstrate the benefits of cost-effective DNA analysis in support of Marker Assisted Selection and Marker Assisted Management throughout the beef production chain.