The Missouri Beef Industry Council is involved with two different organizations this week in trying to communicate with consumers. Alane Lidolph, Director of Consumer Information, explains what she’s doing with the Miss Missouri USA Contest and the Missouri Coordinated School Health Coalition Conference. She’s also got a beef-related holiday gift idea.

You can listen to this week’s MBIC Report here:

The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.