Here’s your exclusive first look/listen to a “new” New Holland promotion involving country music star Michael Peterson. It’s just being announced this week at the NAFB Convention. Basically, Michael Peterson is coming out with a new album that New Holland dealers will have the exclusive rights to sell prior to any other retail outlets.

On the album is a song titled, “Down On The Farm,” in which the lyrics contain the phrase, “. . . painting New Holland blue on the barn.” You can hear a clip from the song here:

Michael will be here in Kansas City this week and I’ll be interviewing him about the new promotion with New Holland and have it for you here on AgWired soon.