It’s no longer porkboard.org, now it’s www.pork.org. This is the newly re-designed National Pork Board website. It’s truly a portal to a lot of pork stuff.

There’s two things I’ll point out first. Much better domain and way simpler and easier to deal with. The “old” one was overwhelming with too much on the homepage. This is taking a lesson from the KISS principle. You just don’t have to try to cram everything onto the homepage. Give us some logical choices and let us go where we want for more information. As Steve Krug says in the title of his book, “Don’t make me think.” Why don’t web designers get this?

Way to go Pork Board. Now if a couple other national ag groups would pay attention here . . .

From its powerful search engine to its revamped layout, the Pork Checkoff is combining the best of PorkBoard.org with new resources in a convenient, streamlined format at the newly named and newly designed Pork.org Web site.

“This new site is very user-friendly and helps you easily find the information you need to better manage your swine operation,” said Steve Weaver, a pork producer from Elk Grove, Calif., and a member of the National Pork Board. “I also like the new name, which is easy for producers to remember when they need information.”