Hello you wine drinkers. You fall into one of six basic groups. Bet you didn’t know that. Constellation Wines has announced the results of Project Genome, one of the largest consumer research projects ever conducted by the wine industry. I want to fall into the “Satisfied Sipper” group and since it’s about time to make supper perhaps I should go get satisfied.

The online study of more than 3,500 premium wine consumers indicates that there is no typical wine consumer; rather, consumers tend to fall into six unique segments, each with its own set of attributes, motivations, preferences and shopping behaviors. The results include fresh insight on premium wine consumers’ drinking and buying habits and on psychological and lifestyle factors. It will have wide-ranging impact on wine sales by retailers and on-premise establishments in areas ranging from packaging, advertising and customer education to grocery displays and restaurant wine lists.

According to the study, conducted by Copernicus Marketing Consulting and Research, Inc., premium wine consumers surveyed fell into six segments: Enthusiast, Image Seeker, Savvy Shopper, Traditionalist, Satisfied Sipper and Overwhelmed.

To figure out which one you are, visit their website to read more about it, including descriptions of each segment.