Last post for the day folks and I’ll give my keyboard a rest (not). I’ve seen this story all over the place and was not sure how to handle it until I read about in on Steve Mays blog. Steve usually has a way of putting things in perspective. The story is on Adage.com (requires registration).

About 35 million workers — one in four people in the labor force — visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks — blog readers essentially take a daily 40-minute blog break.

I wonder how many of them are farmers or people involved in agricultural marketing and communications? I also just saw that Technorati is tracking over 20 million blogs now. As Steve says “And a week doesn’t go by that someone asks me to explain “this blogging thing.” Right on Stevie Wonder. And we’ll be very happy to explain it to them!