This is appropriate for a Friday afternoon post. I noticed a story on Just-drinks.com that Heineken announced today that they’ll be introducing Heineken Premium Light next spring in the United States. Then in researching it I found this release on the Heineken corporate site that announced this in March. I guess it takes a while to get the ball rolling across the big pond. I’m sure the light version will be just as good as the “original.”
Date: 11 March 2005
Location: Amsterdam, Heineken N.V.
Publisher: Heineken N.V.
Heineken N.V. announced today the introduction to the US market of a new light Heineken beer. This new beer, Heineken Premium Light Lager, is brewed in the same high quality tradition as the original Heineken, but is lighter in taste and has fewer calories and carbohydrates. Heineken will test this new beer in selected US markets in 2005.
The introduction of Heineken Premium Light is consistent with Heineken’s strategy to expandand optimise its product portfolio and to capture an ever-growing share of the premium import segment of the US beer market.