As we struggle to get in touch with growers in the middle of harvest someone’s reaching them the right way. That’s AgStar Financial. This story was on Brownfield Network today and it’s just a “good” story so I had to point you to it.

You’ve all been there, harvest time, the combine is running flat-out, the trucks are just barely keeping up and you know you don’t have many days before the weather turns. The last thing you want to see is some guy driving out in your field to talk to you…unless he’s bringing lunch! This is a very familiar happening for farmers in Minnesota and western Wisconsin. AgStar Financial Services calls it their Harvest Lunch program. Since 1989, AgStar employees have delivered lunches to farmers in the field during the fall harvest.

Of course you’ll find an audio file to listen to as well.