According to a post on MediaBuyerPlanner, Arbitron will be reporting satellite radio listening (Sirius and XM) beginning this fall. Next spring they’ll also begin to add a radio station’s internet feed audience to the station’s audience totals. This report comes from Mediaweek.

I like the way the story says that this is because “more consumers are turning to alternative distribution platforms for their radio listening.” I’d substitute satellite, internet and podcasting for “alternative distribution platforms!”

I wonder when Arbitron will begin reporting podcasting ratings? If you think podcasting is as silly a sounding thing as blogging then why do we have more and more events like the Duke University Podcasting Symposium?