I know this is a blog about agricultural marketing and you’re wondering why Chuck keeps pushing podcasting. It’s because I can see how valuable this tool is! Besides our very own ZimmCast, you can listen to the MBIC Report or CornTalk (see our sidebar to the left). These are weekly programs that open-minded agricultural organization leaders are having us produce. Doubt they have listener? Don’t. Their files are structured so that I can measure how many times they’re downloaded by the people who use the standard MP3 file link and there are additional downloads from subscribers who are using podcasting software. They have listeners. It’s not big numbers yet but the people who listen “want” to listen! That’s important. They can also listen whenever and wherever they want to.

Still doubting that podcasting will ever become “something?” How about this little news item from CNET News.com:

Privately held PodShow has received $8.85 million in strategic investments from Kleiner Perkins Caufield & Byers, Sequoia Capital and Sherpalo Ventures, the company said Tuesday.

That’s not a small investment by anyone’s measure!