Purina’s Animal Advice Podcasts

Chuck Zimmerman

Purina PodcastYou know we advocate podcasting and are just waiting for the ag public relations world to “get it.” Some people already do. Take the folks at Purina. They podcast pet advice.

They’re also using RSS very effectively and have a number of feeds available that include:

Dog Pictures and Profiles From the Latest Beneful® Dog Pages
Cat Advice (Emotional): Purina® Cat Chow® Mentor Amy Shojai
Kitten/Mature Cat Advice: Purina® Cat Chow® Mentor Dr. Debbie Horwitz
Cat Advice (Nutritional): Purina® Cat Chow® Mentor Dr. Janet Jackson
Cat Advice (Physical): Purina® Cat Chow® Mentor Dr. Steffen Runquist
“Real Cats, Real Stories” From Purina® Cat Chow®
Expert Cat Care! Advice From the Purina ONE® Online Vet
Expert Dog Care Advice From the Purina ONE® Online Vet

Okay, so maybe they’re targeting the general public. I don’t know why anyone would think that farmers are any different though.

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