I thought you might be interested in some new information about podcasting. Although you can debate the current statistics and maybe you don’t want to download and listen to audio wherever and whenever you want, a lot of people are doing it and I think it’s a great public relations tool!

To start with there’s a great little white paper on podcasting from the folks at Podblaze. It’s titled “What You Don’t Know About Podcasting Could Hurt Your Business: How to Leverage & Benefit from this New Media Technology.”

You can download the paper here. “The purpose of this white paper is to educate readers about the potential marketing value of Podcasting, and how to leverage this new media technology for maximum benefit. This new media audio technology provides ample opportunity for businesses and individuals to leverage their subject matter knowledge and expertise to generate increased brand exposure, improved product awareness, increased sales and additional revenue opportunities.”

Next you can check out this post at Podcasting News In it you’ll find information from a report by The Diffusion Group. For example, “Demand for time-shifted digital audio files or podcasts is expected to grow from less than 15% of portable digital music player owners in 2004 to 75% by 2010, according to new forecasts from The Diffusion Group, a consumer technology research and marketing firm.”

Finally, you might want to check out this book, “Podcasting: Do It Yourself Guide.” From the back cover, “It’s your show, and you can do what you want. Got something to tell the world? Want unlimited listening options? Podcasting makes it happen. It’s the hottest communication trend of the twenty-first century, and one of the first guys to jump on board is ready to get you started. Todd helps you choose software, subscribe to the best podcasts, produce one with equipment you already have, record and distribute your shows—even explore the geeky stuff. Whether you’re producing a podcast or listening to one, podcasting puts you in charge.”

So there you have it. Some new information and resources if you’re considering podcasting!