ZimmComm’s newest Talking News Release client is Global Animal Management (Schering-Plough) and their agency, Morgan & Myers. Here’s the latest news on a proposed mandatory animal ID system.
You can download the complete release here: Global Animal Management Release (Word Doc)
PROPOSED MANDATORY ANIMAL IDENTIFICATION SYSTEM
HAS FAR-REACHING IMPLICATIONS
-Industry leaders say data may help make U.S. livestock producers more competitive globally-
KENILWORTH, N.J. May 26, 2005 – The proposed mandatory National Animal Identification System (NAIS), recently unveiled by Secretary of Agriculture Mike Johanns, provides an opportunity for U.S. livestock producers to become more competitive globally.
Jim Heinle (Hine-lee), president of Global Animal Management, Inc., says that by tracking animal movements, the proposed system would allow officials to quickly identify potentially infected animals in case of a major disease outbreak.
“I think the national animal ID system is the right activity at the right time, and I think it will help further people’s confidence in the nation’s food supply and I applaud USDA’s move in this direction.”
For more information contact Julie Lux at (908) 298-4774.