I just received my first issue of SHARE, Merial’s new e-newsletter. That stands for Strategic Husbandry and Research Education. It’s a nice clean design with several articles, some interesting facts and an “Ask Dr. Hawkins” section. Just about the right length I think.

Here’s how Merial describes their new customer communication vehicle.

Premier Issue

Welcome to the introductory issue of the SHARE newsletter. It’s written to help address the many educational needs of the cattle industry as part of the overall Merial Veterinary Professional Services (VPS) Strategic Husbandry and Animal Research Education (SHARE) initiative. This spring issue addresses the importance of strategic parasite control in beef cattle, with an emphasis on spring deworming. We hope you find this issue to be informative, and we look forward to sending you other SHARE newsletters and educational tools in the future.

I looked on the Merial website and couldn’t find any further information about the newsletter or a place to subscribe. I would suggest an RSS feed so that producers and others can use their news aggregator program (I like NewsGator) to subscribe. Then it could be distributed without going through email!