The Pew Internet & American Life Project has done a little bit of research on podcasting. Here’s an excerpt from a new article on their website called “Podcasting catches on”:

More than 22 million American adults own iPods or MP3 players and 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing. That amounts to more than 6 million adults who have tried this new feature that allows internet “broadcasts” to be downloaded onto their portable listening device.

You can download and read the full report on their website, including an interesting commentary that describes how they worded the questions since there is a distinction between podcasting an audio file to a portable audio device and just subscribing to an audio file in an RSS feed that downloads to your computer’s hard drive only.

I think this is kind of a fine line distinction personally. I don’t care if you listen to our ZimmCast on your computer in your office or your portable audio device on an extended bike ride through the mountains!

Now if we can just get these folks to ask if the person they’re interviewing is a farmer!