Although it repeats some of the things that I’ve written before about podcasting I still recommend you look at this article written by Stephan Spencer for MarketingProfs.com and in their e-newsletter today.

I hope you’ve had a chance to listen to a ZimmCast, our version of the podcast which is available in the sidebar. We started the weekly interview program just a few weeks ago and already have several interviews scheduled in coming months that I think you’ll enjoy listening to.

I agree with one of the things Stephan says in his article and about how podcasting isn’t for everyone. To start with, it’s very much like deciding to start a new radio show. I can’t tell you how many times over the years someone would come to me with an idea for a “great” new program. Most never got started once the idea person realized the effort involved in making a good sounding product that someone will want to listen to.

I think this is one of the reasons why companies and agencies haven’t used audio with their news releases and targeted radio reporters. It’s not always easy sounding good but that’s what professionals like us here at ZimmComm are for! We take the effort out of it and make sure the product you send is broadcast quality and something reporters can use if they choose to.

The same holds true for podcasting. If your company or agency would like to start a regular podcast look to a company like ZimmComm to produce it for you! Feel free to comment or email me with questions.