Mary Promoted A Little Lamb

Chuck Zimmerman

If you’ve wanted to do some creative work to promote lamb, now’s the time to obtain some financial assistance from the American Lamb Board.

American Lamb Board Logo

The American Lamb Board Announces the 2005 Matching Grant Program

The American Lamb Board is now soliciting 2005 Matching Grant Program proposals. The new application is available at or by calling Rae at (866) 327-5262. According to ALB Chairman Spence Rule, The ALB developed the Matching Grant Program to expand their marketing and promotions activities by creating collaborative partnerships with industry organizations. The projects that have been funded in 2004 have expanded ALBs efforts to educate consumers, retailers and chefs at the local level.

A total of $40,000 is budgeted for 2005 grant funding. The grants require a 1-to-1 cash match from the grant recipient. In-kind contributions are not considered for the matching requirement. Industry organizations are invited to submit proposals that expand or strengthen the market for American Lamb. Creative marketing projects which include a collaborative effort amongst industry organizations and industry sectors are encouraged.

For more information contact Rae Maestas.

Ag Groups

Lallemand Basket Winners

Chuck Zimmerman

You know how trade show booths always have little contests and drawings? Ever wonder who wins? I do. That’s why I had to post this. I actually received a card by mail from Lallemand Animal Nutrition announcing the winners of the Lallemand baskets at the 2005 NCBA in San Antonio (You can still see our posts from the convention through the NCBA Convention category archive).

The winners were:

Kendall Karr of Amarillo, TX
Lynn Gordon of Lincoln, NE
Jerry Bohn of Pratt, KS
Matt McKinney of Minden, NV

Way to go! Wish I could remember what was in the baskets.


Missouri Students Win Corn Scholarships

Chuck Zimmerman

The latest Missouri Corn Growers Association Talking News Release lets you know who will receive their annual scholarships. Lucky students!



(JEFFERSON CITY, Mo.)—The Missouri Corn Scholarship Committee is pleased to announce the recipients of the 2005 Missouri Corn Scholarships. Each student will receive a $750 scholarship from the Missouri Corn Growers Association and the Missouri Corn Merchandising Council to help pay for their continuing education.

Winners of the 2005 Missouri Corn Scholarships for graduating high school seniors are:
• Jordan Richner, Buffalo, Mo., to attend Southwest Missouri State University;
• Kyle C. Ferguson, Carrollton, Mo., to major in agriculture business;
• Justin W. Lueck, Alma, Mo., to attend University of Missouri-Columbia;
• Stacy Lynn Craighead, Fulton, Mo., to attend University of Missouri-Columbia.

Winners of the 2005 Missouri Corn Scholarships for college juniors are:
• Todd J. Landewee, Oran, Mo., attending Southeast Missouri State University;
• Jaclyn L. DeWeese, Brunswick, Mo., attending University of Missouri-Columbia.

You can download the complete release here: MO Corn Scholarship Winners

For more information contact Becky Grisham.

Ag Groups, Audio

The Beef Will Be At The Missouri State Capitol

Chuck Zimmerman

The latest Talking News Release from the Missouri Beef Industry Council alerts people to the activities planned at on the Capitol grounds next week.



(Columbia, MO) Both two-legged and four-legged members of the Missouri beef cattle industry will be on the South Lawn of the state capitol on Tuesday, May 3 to kick off May Beef Month with Beef Day at the Capitol. The Missouri Beef Industry Council (MBIC) has joined with several other industry groups, including the Missouri Cattlemen’s Association, to put on the fun and educational event, which is open to the public from 10 am until 1:30 pm.

You can download the complete release here: MBIC Beef Day

For more information contact Dawn Thurnau.

Ag Groups, Audio

Familiar Faces At Rhea & Kaiser

Chuck Zimmerman

I know it’s not real new news but they sent pictures too and doesn’t that make this post more interesting? Besides don’t they look great?

Rhea & Kaiser has been busy adding some new and familiar faces. I’m not going to label the pictures. See if you can figure out which is who.

NAPERVILLE, Ill. – Rhea & Kaiser Marketing Communications is pleased to announce the addition of Lane Kaplan as management supervisor. In this position, Kaplan supervises public relations account staff and sets the strategic tone and direction for the Bayer CropScience corn business. Kaplan works in the agency’s Durham office where she also is responsible for new business development and the firm’s visibility.

NAPERVILLE, Ill. – Rhea & Kaiser Marketing Communications announced today the addition of Deron Johnson as director of agricultural public relations. In this position, Johnson leads a group of 15 public relations professionals serving Rhea & Kaiser’s growing portfolio of agriculture-related clients.

Deron Johnson Lane Kaplan

For more information contact Lane Kaplan or Deron Johnson.


We Do Have Fans

Chuck Zimmerman

Wondering what others are thinking about AgriMarketing Pros? Wonder no more. Here’s a couple of remarks from emails we’ve received this week.

Great seeing you at NAMA. I love what you are working on!!

I went on to NewsGator and signed up. I was unable to figure out how to sign up for ZimmComm. Please let me know what I need to do. Thanks for your assistance. Chuck’s Note: I provided detailed instructions and we now have a happy subscriber!

Thanks for uploading the pix and captions:-)

It has been 10 years since I attended a national NAMA convention. I just finished your Convention Blog Summary, and it was great to see faces I still recognized and read about the activities of the convention. Great Job. Thanks.

Feel free to send us your comments and suggestions. That’s how we keep making this thing better!


Merial Giving The Cattle Gain Guarantee

Chuck Zimmerman

The latest Talking News Release from Merial describes the guarantee program for producers using IVOMEC Plus.

Merial Logo

Merial Guarantees Cattle Gain with IVOMEC Plus Challenge
Spring Deworming Program a Win-Win Situation for Producers

DULUTH, Ga., April 27, 2005 – Merial has announced a new program that educates cattle producers on the importance of spring deworming. The IVOMEC Plus Challenge gives producers in nine states a firsthand look at the benefits of treating cattle for parasites in the spring.

To be eligible for the IVOMEC Plus Challenge, a producer must treat all cows and calves with IVOMEC Plus before May 31, 2005. In the fall, the producer compares their 2004 weaning weights with 2005 weaning weights. If the difference in weight gain multiplied by the calf price is less than the cost of the treatment, Merial will provide enough IVOMEC Pour-On to treat all their cattle in the fall, according to Dr. James Hawkins, Associate Director of Merial Veterinary Professional Services.

You can download the full release here: Merial IVOMEC Plus Challenge

For more information contact Josh Krenz.

Agribusiness, Audio

Are You Ready To Cowboy Up In Denver?

Chuck Zimmerman

I’ve never learned how to dance but if I make it to this meeting maybe someone will teach me. The event ends with “Western Swing,” an evening of dining and dancing featuring the renowned Denver entertainment group “Western Flyer.”


Registration Opens Soon for Cattle Industry Summer Conference

DENVER (April 27, 2005) – A full slate of meetings and activities are in store for cattle producers attending the 2005 Cattle Industry Summer Conference. The conference will be held in downtown Denver, July 26 to 30. It is sponsored by the National Cattlemen’s Beef Association (NCBA), the Cattlemen’s Beef Promotion and Research Board (CBB), American National CattleWomen, Inc. (ANCW) and Cattle-Fax.

Early arrivals will be welcomed with a day of summer fun on Tuesday, July 26. The NCBA-PAC Golf Tournament will be held at beautiful Arrowhead Golf Club, beginning at 12:30 p.m. Located in Roxborough State Park just south of Denver, Arrowhead Golf Club is one of the most scenic golf courses in the nation. This fund-raising event not only offers participants a spectacular day of golf, but also an opportunity to support the efforts of the NCBA Political Action Committee.

ANCW will also hold a full day of meetings on July 26, then welcomes conference attendees with an ice cream social and affiliate showcase, beginning at 7:30 p.m.

For more information contact Joe Schuele.

Ag Groups

Listen To The MBIC Report To Find Out Where The Beefmobile Will Be Next Week

Chuck Zimmerman

In our weekly program from the Missouri Beef Industry Council, I talked to Communications Director Dawn Thurnau about Beef Day at the Capitol. It takes place on Tuesday, May 3. Dawn describes all the activities the MBIC is involved in that day. She doesn’t mention it but you can also get your picture taken with Molly Moo! I’m looking forward to meeting her.


You can listen to the report here: MBIC Report

The most recent MBIC Report is always available in our “Audio Programming” sidebar. It’s set up as a podcast too, so you can subscribe to it. For more information on how, look at our FAQ’s page.

Ag Groups, Audio, Podcasts

Learn More About The Recent Changes In NAFB In The Latest ZimmCast

Chuck Zimmerman

In our ZimmCast this week I interview Gene Millard, Executive Director, National Association of Farm Broadcasters, while at the NAMA convention. Gene describes the structural changes to NAFB and what they mean to the future of the organization.

You can listen to the ZimmCast here: ZimmCast

The current edition of ZimmCast is always available in our “Audio Programming” sidebar.

Audio, NAFB, ZimmCast