At the end of last week Croplife Foundation released a new report, “The Role of Seed Treatment in Modern U.S. Crop Production.” The report contains extensive information on the benefits of seed treatment for growers, consumers and the environment. Some of the topics covered in the report include: Grower benefits – Seed treatments offer effective control against early-season pests and …
ASTA CSS 2013 Preview
When I talked with American Seed Trade Association (ASTA) CEO Andy LaVinge at the National Association of Farm Broadcasting meeting the 2013 CSS & Seed Expo was still three weeks away, but all of the sudden it’s next week already! I am heading to Chicago for the 68th annual Corn and Sorghum Seed Research Conference/43rd Soybean Seed Research Conference on …
New Wyffels Hybrids TV Campaign
Wyffels Hybrids is running a new television campaign. The campaign was created by Musta/Melzer Advertising, Minneapolis; produced by O&H Brand Design, Dallas; directed by Liberal Media Films, Dallas; with edit and post by Charlie Uniform Tango, Dallas. There are four spots in the campaign which runs in midwestern corn belt markets. Jeff Hartz, Marketing Director, Wyffels Hybrids, says, “Wyffels doesn’t …
Bayer’s Digital Farming
Bayer CropScience consistently focuses on the innovation of technology. During the 2013 Farm Progress Show their air-conditioned exhibit displayed their innovations no matter where you turned. Their On Demand Seed Treatment is one of those technologies where software, preloaded recipes and wireless communications accommodates all types of operations. Kerry Grossweiler, SeedGrowth Equipment and Coatings Manager for Bayer CropScience, shared with …
Maximizing Yields With FieldScripts
Maximizing field yield is the goal of every grower, but is easier said than done. However, Monsanto’s FieldScripts program might be the answer. During the 2013 Farm Progress Show, Monsanto invited the media out to field to discuss the new opportunity and talk with FieldScripts Ground Breaker Growers. Dale Sorensen, Integrated Farming Systems Field Research Lead, shared with the group …
An On The Farm Full Service Provider
GROWMARK, along with FS had a strong presence at the recent Farm Progress Show in Decatur, IL. No matter where you went it was hard to escape the view of an FS flag waving high in the sky. Not only were they again sponsors of fuel used throughout the grounds, but they also gave a hands-on view of all the …
Bayer’s SeedGrowth Focus
Seeds are the foundation of any growers operation. Bayer Crop Science’s SeedGrowth team has fined tuned the four key competencies of product, equipment, coating and services to maintain sustainable seed development globally. Attendees who visited the Bayer tent during the 2013 Farm Progress not only took in all the science behind growing crops, but also did it while relaxing in …
Update on Accord
The 130th ASTA annual meeting gave attendees an opportunity to receive an update on the progress of the Accord initiative that is a joint effort of ASTA with the Biotechnology Industry Organization (BIO). “The Accord is an industry-led framework that is meant to address situations when biotech events go off patent and how we maintain the regulatory approvals worldwide for …
Seed Advocate Program Launched at ASTA Meeting
The American Seed Trade Association introduced their new seed advocate program at the 130th ASTA annual meeting. The intention of the program is to help grow grassroots leadership to communicate with policy makers about the seed industry. “We will provide them with the information and tools they need so they can continue that interaction with their government employees for positive …
ASTA elects first woman to officer team
Risa DeMasi was elected as the second Vice Chair of ASTA at the 130th ASTA annual meeting. This election is marks a memorable moment for ASTA as DeMasi is the first woman to be elected an officer. She will serve a three year term in which she serves as the second Vice Chair in 2013-2014, the first Vice Chair in …