Play i Got It! With Farm Progress

Farm Progress CompaniesSpeaking of NAMA invites. You’ll be able to play i Got It! with Farm Progress Companies.

Can you tell the NAMA Convention is getting close?

i Got It! is a “popular, fast-paced Q&A game punctuated with ag history and facts.” You need to visit them at their booth (200and 202). You have to play to win and they’re having a drawing for an ipod touch (just like us).

So you’ll have more than one chance to upgrade your iPod hardware (you do have iPod hardware don’t you?).

The game’s questions are pretty difficult like this one:

Q. Who is your favorite Farm Progress sales representative?
(A. There’s no wrong answer.)

No-Till Farmer Doing Video

No-Till FarmerNo-Till Farmer is now producing video. Another publication joins the multi-media producer ranks. It’s a great idea but you do have to fill out a registration form to see it. I know why that is but it does put up a barrier for farmers or anyone who wants to see the video. I’d recommend letting them be public guys. You’ll get a lot more eyeballs on the content that way. And if you’re going to be doing a lot of them then consider putting them into a podcast feed or using an online service like YouTube to host them.

The editors of No-Till Farmer announced today that they have launched their first informational video at No-tillfarmer.com. The video features a presentation from this past January’s National No-Tillage Conference with Vincennes, Ind., no-tiller Ray McCormick outlining his steps to success at no-tilling continuous corn.

“We think the information we’ll be able to provide through video will be of great interest to no-tillers,” says Darrell Bruggink, managing editor and publisher of No-Till Farmer. “Our readers like to share information and learn from each other, and this new tool will be an impactful way to do that.”

In addition to providing several more video presentations from the conference in the near future, Bruggink says editors see an opportunity to share information right out of the field, such as no-till equipment setup demonstrations or on-camera interviews with no-tillers talking about techniques they’ve used to improve their no-till management.

“This new video feature will enhance the value of our Web site to both our loyal readers and visitors seeking the latest no-till information,” says Frank Lessiter, editor of No-Till Farmer. “It’s a wonderful complement to our print publication and our annual conference.”

Leading The Charge To NAMA Convention

ZimmCast-164 - NAMA Trade ShowIn just a few weeks we’ll be attending the 2008 National Agri-Marketing Conference and Trade Show. ZimmComm will have a booth there so stop by and see us. In this week’s program you can learn all about the trade show from committee Chair, Rosemary Schimek, Corporate Marketing Manager, Farm Progress Companies.

Rosemary says that this year’s trade show is the largest in years. If your company hasn’t pulled the trigger on joining then you still can. Listen to the program to find out how. You can also hear about the activities planned for the trade show this year. It’s got a western theme so there will be cutouts you can have your photo taken with as well as some kind of calf roping thing which ought to be fun to see after a few drinks.

This week’s program ends with music from the Podsafe Music Network. It’s called “Charge” by a band called Seven Thousand Miles. I hope you enjoy it and thank you for listening.

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The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

What Are You Doing For Ag Day/Week?

National Agriculture DayWhat is your company doing to promote or celebrate National Ag Week and National Ag Day? Are you having a party? Running a special promotion? Send me your pictures, images and audio files or links to them, including video and I’ll do my best to feature it here on AgWired over the coming week or so.

Successful FarmingHere’s something Successful Farming is doing. They’ve recorded the Ag Day PSA’s to run on Successful Farming Radio.

You can hear one of them here:

Listen to


Successful Farming will deliver a series of National AgDay promotional mentions on The Successful Farming Radio Magazine and also make the promos available on Podcast through iTunes and on the Successful Farming(r) Web site Agriculture Online. The SF Radio Magazine has been on the air for nine years, and provides coverage in 22 states.

Want more SF Radio? Click here to subscribe to the SF Radio podcast. Need help? Click here for our podcast FAQ section.

Catch An AgBuzz

agbuzzWhat do Bret Oelke, George Rehm, Jochum Wiersma and Mark Whitney have in common? They all blog for AgBuzz.com. It’s published by Minnesota Farm Guide in conjunction with the University of Minnesota.

The purpose of AgBuzz is to gain interaction between producers and extension service staff. The benefits of AgBuzz are to everyone, bloggers, readers, and extension services. Comments are a key element in blogs, everyone is welcome to leave their comments, in a tasteful manner.

While you’re at it you might also want to check out what Laura Roti and Cody Wright are doing with the Tri-State Neighbor South Dakota Ag Blogs.

A Binding Way to Find Ag Media

ZimmCast-162 - Finding Agricultural MediaThere’s going to be a new publication in the ag communications world coming soon from AGRIpr. It’s going to be the FINDERBINDER Agricultural Media Directory. This morning I had a nice chat with owner Cory Cart. You can listen to our conversation and learn all about it.

Finder Binder Ag Media DirectoryCory is a native of Binger, Okla., and is the marketing and public relations coordinator for the Stillwater Convention and Visitors Bureau and is principal of AGRI Public Relations. He says the initial response to the new directory is extremely positive, perhaps even surprisingly so. He says the directory will be useful for any level of farm or farm targeted company and is being priced to be very affordable. I think it sounds like it will be the most comprehensive directory of its kind. The target is a summer release. You’ll notice that I don’t have a web link here (yet). That’s because the website is in its final stages of development. I’ll update you when that becomes available.

Each FINDERBINDER® Agricultural Media Directory will come with six updating newsletters. Frequently provided with these newsletters are new pages for the directory. These pro vide readers with information on new media or media which have had major changes. Each year the number of changes in the me dia will make past issues obsolete.

The listings include names of editors, advertising managers, media owners, addresses and phone numbers, circulation figures and open rates for print media, public service announcement data for radio and television stations, radio and television talk show and interview format programs, and much more.

Publications, radio and television stations must direct a majority of their efforts toward an agricultural or rural audience to be included. Publications must produce two or more issues a year and newsletter format publications will not be included.

This week’s program ends with music from the Podsafe Music Network. It’s called “Traveling Song” by the Ryan Meyers Band. I picked this song since I’m in the traveling mode. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 162 (34 min MP3)

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The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

Another Magazine Goes Mobile

AgriMarketing MobileIn another showing of how mobile information is getting you can now get your AgriMarketing Magazine daily update via mobile phone. It’s interesting to see how traditional magazine companies are finding ways to distribute their content in ways other than the printed page. AgriMarketing Magazine is also distributing each issue in online digital form.

We could really see this coming and that’s why AgWired has been available electronically since the beginning. Of course you know you can subscribe to AgWired via your mobile phone by just using our RSS feed (http://agwired.com/feed/rss2/) with Google Mobile or any other service like NewsGator Go (Which I use on my Blackberry Curve).

AgriMarketing announces its daily news service that is posted at its www.AgriMarketing.com website can now be viewed on most wireless mobile devices such as Web-enabled cell phones, Blackberries, SmartPhones, iPhones, etc. “This free service allows those who are away from their computers to stay abreast of the news as it occurs,” says AgriMarketing Publisher Lynn Henderson.

The service also includes access to a robust weather site as well as to the Farm Progress FRIDAY e-newsletter from the service’s sponsor, Farm Progress Companies, Carol Stream, IL. “Farm Progress is delighted to team with the AgriMarketing staff and bring this useful service to the ag marketing community using a popular and portable electronic delivery system,” says Rosemary Schimek, Farm Progress corporate marketing director.

To utilize the service, first accesses your device’s browser and then enter www.AgriMarketingMobile.com. To obtain additional information or Frequently Asked Questions, users can go to http://agrimarketingmobile.com/info.aspx.

Updated Breeds of Cattle Available Soon

Breeds of CattleIf you liked Herman Purdy’s first book then you might want to get the update which is available soon.

The highly-anticipated second edition of the classic 1987 volume by Herman R. Purdy is slated for an April, 2008, release. The completely revised, updated, and expanded text includes twelve additional breeds, bringing the grand total to forty-five with a page count of 400. The new edition is fully illustrated with over 400 color and B & W images, including reproductions of rare historic 19th century paintings depicting what the older breeds might have looked like as well as modern full-color formal portraits of a mature bull and cow of each breed to complement the thorough and engagingly written text. The book’s association authorized documentation includes the history, origin, and phenotype of each breed, as well as current statistics supplied by the top cattle breeders’ associations. The large (12” x 12”) coffee table book format offers more than easy readability. Additional information and a sample viewing can be found at www.breedsofcattle.net.

Click on more to see the forward written by John Meyer. Continue reading

ABM Agri Council Recommends Ag Media Mix

ABM Agri-Council AdI just got my latest quarterly Agri Council Intelligence Report and thought you’d be interested in a couple of things that caught my eye. Here’s one of the latest ads from the ABM Agri Council. They’re running a schedule in Agrimarketing Magazine (a member of the Council) and have plans for a new round coming soon.

In an effort to continue to keep farmers and ranchers engaged, ABM will introduce three new Agri ads in the second quarter of 2008 with a more arresting visual and revamped body copy. The new ads will feature one eye-catching, prominently-placed visual of a farmer or rancher, which were captured by Harlan Persinger, award-winning freelance Agri photographer. The ads will continue to run monthly in AgriMarketing magazine.

I’m not sure how running an ad in Agrimarketing keeps farmers and ranchers engaged but perhaps I’m missing something. I find it fascinating though how the ag media is converging today and yet we still have separate ag media organizations (NAFB, AAEA, LPC). These ads use Harris Interactive research that shows:

There is still no better way to reach farmers and ranchers than by utilizing a broad mix of Ag media, including magazines, newspapers, Web sites, trade shows, conferences, television and radio.

That’s a media mix these companies wouldn’t have mentioned in the same document several years ago! I agree with it too. Fact is that many of these companies now are involved in or have properties in all of the above.

And Harlan, it’s good to see your name in there. Keep shooting buddy.

Providing Dairy Business Seminars at World Ag Expo

Carolina EvangeloWhile I’m on the subject of World Ag Expo I’ve got another report from Bill Baker, Dairyline. He spoke with Carolina Evangelo, Western Dairy Business Magazine, about the seminars she’s worked on coordinating for dairy producers who are attending.

Carolina provides a comprehensive overview of all the awards and sessions they’ve got like one today on Milk Marketing Tools.

You can listen to Bill’s interview with Carolina here:

Listen to

Starting and Running Your Own Small Farm Business

Small Farm Business BookFreelance writer Sarah Aubrey has just published a new book for anyone who wants to start their own small farm business.

Good morning! Just wanted to email and let you know that my new book, Starting and Running Your Own Small Farm Business, (Storey Publishing, LLC) is now available. To order a single copy at $19.95 (plus shipping and state tax), feel free to contact me by phone or email and I can send you one. Or if you prefer, check out one of many book websites such as www.amazon.com, www.barnesnoble.com to order there. For larger quantities for organizations or groups, contact Storey Publishing’s sales team. Call or email Tina Parent at tina.parent@storey.com or call 1-800-827-7444, ext, 2175. I really appreciate everyone who has supported this endeavor and I look forward to your feedback and ideas for the next one!

Here’s where you find it on Amazon.

Angus Productions Getting MultiMedia

ZimmCast-158 - Producing Angus ProductionsI don’t know about you but I’ve wondered just what Angus Productions, Inc. does. When I got into the media room at the Cattle Industry Convention early last week I saw these little cards promoting www.4cattlemen.com and they said it’s producted by API. That raised even more questions in my mind after visiting the site.

So to learn more I interviewed Shauna Hermel, Editor, Angus Productions Inc. before the convention ended last week. Shauna says they publish Angus Journal and Angus Beef Bulletin. Additionally, they have a special services department and a newly created media department to help cattle producers promote their herd by providing things like custom writing services.

Shauna HermelShe says that www.4cattlemen.com is now in its 6th year and that they provide coverage of 4 major shows per year. Besides the Cattle Industry Convention they do the Beef Improvement Federation, National Angus Conference and Range Beef Cow Symposium and they’re thinking about adding more. She says they bring several staff members to the shows with some doing written summaries of the meetings and others doing video production which she says they’re doing more and more of.

This week’s program ends with music from the Podsafe Music Network. It’s called “Machinery” by the Might Could. I picked this song since I’ll be attending this week’s National Farm Machinery Show. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 158 (16 min MP3)

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The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

2008 Cattle Industry Convention Photo Album

Doan’s Got an Agri-Pulse

Agri-PulseCongratulations to Stewart Doan for landing a gig with our good friend Sara Wyant.

Veteran journalist and farm broadcaster Stewart Doan is joining Agri-Pulse in the new position of senior editor, further expanding the communications firm’s cutting edge coverage of farm and rural policy issues. Doan will contribute to the weekly e-newsletter and provide audio coverage for the company’s expanding web site at www.Agri-Pulse.com

“I’ve long admired Stewart’s ability to provide succinct coverage and analysis of complex issues facing today’s agricultural producers and partners,” says Agri-Pulse Editor Sara Wyant. “We are very excited about tapping into his talent and experience, and providing our subscribers with his valuable insights into farm policy, market activity and rural trends.”

I highlighted “audio coverage” to make sure you don’t miss that point!

Innovative Dairy Farmer of the Year

2008 Innovator Dairy FarmerThe Innovative Dairy Farmer of the Year was named by the International Dairy Foods Association and Dairy Today Magazine. Pictured are (l-r) The Fletcher family (Tyler, Melissa, Mikala and Charles) accept congratulations from IDFA Secretary Mike Reidy and Dairy Today Editor Jim Dickrell.

KBC Farms in Purdy, Mo., a member of Dairy Farmers of America, Inc. (DFA), was named the Innovative Dairy Farmer of the Year. Operations Manager Charles Fletcher and his family received the award on Jan. 21 at the 2008 Dairy Forum in La Quinta, Calif. The award is co-sponsored by the International Dairy Foods Association and Dairy Today magazine.

The award recognizes U.S. dairy producers who apply creativity, excellence and forward thinking to achieve greater on-farm productivity and improved milk marketing.

“DFA is proud of Charles and congratulates him and his family on this accomplishment,” says Randy Mooney, of Rogersville, Mo., first vice chairman of DFA’s Board of Directors. “Charles and his family farm are a real success story. We can all be inspired by his example of innovation and excellence.”

Charles operates KBC Farms with his family, where they milk 600 cows on two pasture-based dairies. His father, Gene, started the farm in 1969, and started a partnership with his sons and son-in-law in 1993. Charles is the managing partner and farms with his wife, Melissa, and their children: Tyler, 15 and Mikala, 10.

Top Seminar For Top Producer

Top Producer BreakfastIt looks like Top Producer had a great seminar in Chicago.

In this picture the 2008 Top Producer of The Year Finalists shared their insights and management tips with the 521 attendees. (l-r) Leroy Shatto, Shatto Milk Co., Osborn, Mo.; Rob Barley, Star Rock Farms, Conestoga, Pa.; 2008 Top Producer of the Year Dave Minich, Minich May Family Farms, Logansport, Ind., and Greg Vincent, editor of Top Producer.

A record number of the nation’s most profitable farmers descended on Chicago last week to get a view of Ag’s New Sizzle at TOP PRODUCER’S annual seminar. The 521 participants discussed and were challenged on topics ranging from commodity marketing to business planning, as well as investment opportunities in the agricultural industry.

Top Producer Breakfast“Ag’s New Sizzle was our theme for this year’s conference, and the new sizzle was evident in the number and the professionalism of producers at the event,” said Greg Vincent, editor of TOP PRODUCER and the architect of this year’s event. “It was clear they want to get a handle on the hot opportunities the farm economy provides them, but they also want help managing the greater risks in these unprecedented times.”

These learning opportunities came from an excellent line up of speakers that included Ann Duignan, managing director of Bear Stearns; Purdue University Economist Mike Boehlje; American Farm Bureau Federation Chief Economist Bob Young; and TOP PRODUCER Seminar veteran and market analyst Jerry Gulke. In addition to hearing from these and other industry experts, attendees place great value on networking with other successful, like-minded producers.

Successful Crop Tech Tour

ZimmCast-155 - Successful Crop Tech TourThe folks at Successful Farming are getting more involved in online multimedia and their Crop Tech Tour is a good example of how they’re doing so. Basically, they’re trying to document how farmers are using new technologies like precision ag. To do it they’re using audio, video and pictures on their website in addition to regular updates in the magazine.

To learn more about how their “tour” works I spoke with Agriculture Online Editor and Director of Multimedia, John Walter. He says that new communications technologies are allowing them to do more current, up-to-date news in almost real time and out on the farm. We both agreed that while farmers are dealing with new technology so are those of us in the media!

Crop Tech TourJohn says they kicked off the Crop Tech Tour in 2007 and have several tours planned for this year around the corn belt. He’s also very happy about their involvement with Certified Crop Advisers who are playing a key role in their information documentation.

I’m still looking for the John Walter blog but with all he’s got to do to keep up with things like the Crop Tech Tour I’m sure he’s not looking for another mouth to feed (the blog monster).

This week’s program ends with music from the Podsafe Music Network. It’s called “Out of The Cold” by Awry. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 154 (19 min MP3)

Or listen to this week’s ZimmCast right now:

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The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

No-Till Likes YieldGard VT Triple

No-Till FarmerThe folks at No-Till Farmer have announced their best performing products of 2007 according to readers.

The readers of No-Till Farmer have weighed in on the products that performed the best in their no-till operations in 2007, citing YieldGard VT Triple insect protection as the “No-Till Product of the Year.”

In addition to the Product of the Year award, no-till products in 10 specific categories were also selected for outstanding performance. Each of the products and their manufacturers were honored during an awards ceremony before an estimated 800 no-tillers at the 16th annual National No-Tillage Conference in Cincinnati on Friday.

Following are the 2007 award winners by category:

  • No-Till Product of the Year: YieldGard VT Triple, Monsanto.
  • Equipment: Early Riser Planters, Case IH
  • Planter/Drill Attachments: Keeton Seed Firmer, Precision Planting
  • Strip-Till: Blu-Jet Strip-Till Unit, Thurston Manufacturing
  • Spraying: Turbo TeeJet Tips, TeeJet
  • Residue Management: The Spreader, The Spreader Inc.
  • Fertility: Agrotain, Agrotain International
  • Insect Protection: Herculex, Dow AgroSciences/Pioneer Hi-Bred
  • Herbicides: Liberty/Liberty Link, Bayer CropScience
  • Fungicides: Headline, BASF
  • Seed Treatment: Poncho, Bayer CropScience

Designing a New Look For Dairy Today

Dairy TodayThere’s a reason we were taught in college journalism classes to “never work with animals or small children.” In this video from the Pentagram website you’ll see what I’m talking about.

I’ve watched this done now quite a few times at livestock shows. I don’t envy DJ the challenge of working with a prima donna who’s only interested in the feed bucket.

DJ Stout has redesigned the magazine Dairy Today that is launching this month. In addition to a bold new logotype, the magazine will feature a stylized “portrait” of a dairy cow on the cover of each issue in an effort to differentiate it from its competitors. This is the second dairy magazine and the sixth agricultural trade publication Pentagram’s Austin office has redesigned. Stout and his team previously reworked three magazines for the American Quarter Horse Association, Dairy Herd Management magazine and Drovers magazine (about the beef industry).

Lisa Keefe New Editor at Meatingplace

Lisa KeefeI’m a subscriber to Meatingplace.com and interested to see that we’ll now have content from a new contributing editor, Lisa Keefe.

Veteran business writer and editor Lisa M. Keefe will join the Meatingplace franchise Jan. 14 as Editor of its flagship monthly magazine. As Editor, Keefe will determine editorial strategy, content and tone for the industry-leading print magazine, as well as contribute original reporting to its daily news service on Meatingplace.com.

Keefe brings more than 20 years experience as a business journalist covering a broad range of manufacturing and service industries. Most recently, she was Editor of Marketing News, covering multiple facets of the marketing and advertising industry. Prior, she was an editor and reporter for Crain’s Chicago Business, a leading newsweekly in the Windy City. Other assignments have included The Orlando Sentinel and Forbes.

During her career, Keefe has accumulated 16 national and regional awards for editorial excellence.

New Holland’s Booming finOvation

New Holland T2410Another finOvation award has been announced. This one for New Holland.

Farm Industry News, a monthly magazine that provides high-income farmers with information about new products and technology for the farm, has presented a finOvation award to New Holland’s T2410 and T2420 Boomer™ tractors. The awards are presented to the best innovations of 2007 designed to help producers farm more efficiently and more profitably.

finOvation awards go to the most innovative products published in the Farm Industry News magazine or Web site in the past year based on reader responses and voting by a group of Team FIN farmers. The winners will be recognized at an awards ceremony at the National Farm Machinery Show in Louisville, Ky.

The T2410 and T2420 tractors are the biggest Boomer™ compact tractors New Holland has ever offered. At 55 and 60 horsepower, they have the muscle to power through tough jobs. Both models have a convenient, maneuverable frame size, FWD axle, and ample power. These utility tractors can handle the long list of chores on any job site or farm fast and efficiently.