I think it’s probably the first time the term’s been introduced into a USDA press conference and AgriMarketing Pros is glad to have had the opportunity to do it!
Farm broadcasters gathered around the big conference room table at USDA this morning for their exclusive press conference as part of the NAFB Washington Watch program.
It was prepped as a “Major Announcement” by USDA and I applaud USDA for working with farm radio & tv reporters like those attending today’s NAFB Washington Watch program, however, news it was not.
After 31 years at USDA, Larry Quinn, Assistant Director of Communications, has seen 11 different Secretaries of Agriculture. At the NAFB Washington Watch dinner he spent some time reviewing the many changes that have taken place in the communications field since he started at the department.
In our ZimmCast this week I interview Leon Corzine, President of the National Corn Growers Association, about marketing and legislation. Although sometimes these seem very separate they really are very related aspects of the business of agriculture.
Another Chairman of this year’s NAFB Washington Watch is Ken Root, WHO. Ken is a past NAFB president and executive director who’s now back on the air on WHO.
The lunch sponsor at NAFB’s Washington Watch was NCBA. Of course we had steak!
One of the Chairmen of this year’s NAFB Washington Watch is Tom Brand. Tom got things started today at the opening luncheon by welcoming the 33 farm broadcasters in attendance as well as the various organizational representatives.
Tommorow the NAFB group will attend a USDA briefing at which Ag Secretary, Mike Johanns, is expected to make a big announcement. At least that’s what the press release USDA put out late Friday said.
If you’ve ever been to a National Association of Farm Broadcasters (NAFB) fall convention you’re familiar with Trade Talk. It’s a trade show setup where companies and organizations set up booths and staff them with representatives who are available to be interviewed by the broadcasters who attend.