Apparently Thun, Switzerland didn’t look this serene last week as the rain was falling. Little did we know that there was serious flooding until getting an email from the IFAJ organizing committee that our hotels aren’t affected.
The International Federation of Agricultural Journalists Congress 2005 is getting closer. In this week’s ZimmCast I interview one of the organizers. He’s Markus Rediger, Agricultural Information Center, from Switzerland. I met Markus at the Ag Media Summit and he clued me in on what we have to look forward to and why he thinks any ag journalist should consider attending.
Ethics again. I interviewed David Markey by phone a few days ago at his office in Dublin, Ireland and now he’s here in the states. He just gave a workshop on “Can Publishers Afford To Be Ethical?” It’s clear that the whole issue is very “unclear.” However, in his publication group everything is run by his editors. He issues no mandate from on high. As we heard yesterday at the ARC meeting and again today, there’s just more and more pressure being put on ag media to run public relations material. I thought it was very interesting that although David will publish an advertorial he charges 25 percent more to the advertiser. Makes sense to me.
I hope you like an Irish accent because you’ll get one in this special edition ZimmCast. The president of the International Federation of Agricultural Journalists is David Markey. He’s CEO of IFP Media in Dublin, Ireland and he’s my guest in this interview program. He’s also presenting at the Agricultural Media Summit that gets underway this weekend. I caught up with him in his office and I think you’ll enjoy hearing him talk about IFAJ and why it’s good for us to get together and trade information from around the world.
Borrowing from the latest International Federation of Agricultural Journalists newsletter, “more than 180 journalists from 24 countries have registered to attend the 2005 IFAJ Congress in Switzerland next month.” That’s where we’ll be blogging the trip thanks to Pioneer Hi-Bred, our sponsor.
The International Federation of Agricultural Journalists conducts two annual contests, one for writing and one for photography.
I haven’t written much about it yet but my trip to Switzerland for the International Federation of Agricultural Journalists is getting closer. I’m working on an interview with the coordinator which will be posted as a ZimmCast.
I just got a bunch of information from the people handling the upcoming International Federation of Agricultural Journalists meeting in Thun, Switzerland. Now if I could just find that sponsor to help cover the final expenses of the trip . . .
Actually I hope we can eat some good cheese and chocolate and sample some great wines!
I’ll be in some excellent company on my trip this fall to the IFAJ Congress in Thun, Switzerland. At this point I know that John Walter, editor, Agriculture Online/Successful Farming, Mike Wilson, editor, Farm Futures, Kelly Schwalbe, BCS Communications and Greg Lamp, editor, The Corn And Soybean Digest will also be going.