Hello from IFAJ Congress 2005 in Thun, Switzerland! What a day. Sorry I don’t have more up yet but our flight out of New York was delayed almost 4 hours. Then when we got here we had to take off for the first activities of the event. I have lots of material that I’ll be putting up tomorrow. It’s after 11pm here now and I’m using a press room computer that’s not set up for the standard english person like me. That means some keys are in different places and hard to find at this time of night if you know what I mean.
This might be my last post before heading to the airport on the way to the IFAJ Congress. To get you in the mood I’ve got my interview in the form of a special ZimmCast with Greg Lamp, editor of Corn & Soybean Digest. Greg will be on the trip and is on the IFAJ executive committee, representing the United States.
Apparently Thun, Switzerland didn’t look this serene last week as the rain was falling. Little did we know that there was serious flooding until getting an email from the IFAJ organizing committee that our hotels aren’t affected.
The International Federation of Agricultural Journalists Congress 2005 is getting closer. In this week’s ZimmCast I interview one of the organizers. He’s Markus Rediger, Agricultural Information Center, from Switzerland. I met Markus at the Ag Media Summit and he clued me in on what we have to look forward to and why he thinks any ag journalist should consider attending.
Ethics again. I interviewed David Markey by phone a few days ago at his office in Dublin, Ireland and now he’s here in the states. He just gave a workshop on “Can Publishers Afford To Be Ethical?” It’s clear that the whole issue is very “unclear.” However, in his publication group everything is run by his editors. He issues no mandate from on high. As we heard yesterday at the ARC meeting and again today, there’s just more and more pressure being put on ag media to run public relations material. I thought it was very interesting that although David will publish an advertorial he charges 25 percent more to the advertiser. Makes sense to me.
I hope you like an Irish accent because you’ll get one in this special edition ZimmCast. The president of the International Federation of Agricultural Journalists is David Markey. He’s CEO of IFP Media in Dublin, Ireland and he’s my guest in this interview program. He’s also presenting at the Agricultural Media Summit that gets underway this weekend. I caught up with him in his office and I think you’ll enjoy hearing him talk about IFAJ and why it’s good for us to get together and trade information from around the world.
Borrowing from the latest International Federation of Agricultural Journalists newsletter, “more than 180 journalists from 24 countries have registered to attend the 2005 IFAJ Congress in Switzerland next month.” That’s where we’ll be blogging the trip thanks to Pioneer Hi-Bred, our sponsor.
The International Federation of Agricultural Journalists conducts two annual contests, one for writing and one for photography.
I haven’t written much about it yet but my trip to Switzerland for the International Federation of Agricultural Journalists is getting closer. I’m working on an interview with the coordinator which will be posted as a ZimmCast.