Are Publishers Ethical?

Chuck Zimmerman

Ag Media Summit WorkshopEthics again. I interviewed David Markey by phone a few days ago at his office in Dublin, Ireland and now he’s here in the states. He just gave a workshop on “Can Publishers Afford To Be Ethical?” It’s clear that the whole issue is very “unclear.” However, in his publication group everything is run by his editors. He issues no mandate from on high. As we heard yesterday at the ARC meeting and again today, there’s just more and more pressure being put on ag media to run public relations material. I thought it was very interesting that although David will publish an advertorial he charges 25 percent more to the advertiser. Makes sense to me.

Ag Media Summit, IFAJ

Special ZimmCast With IFAJ President From Ireland

Chuck Zimmerman

International Federation of Agricultural JournalistsI hope you like an Irish accent because you’ll get one in this special edition ZimmCast. The president of the International Federation of Agricultural Journalists is David Markey. He’s CEO of IFP Media in Dublin, Ireland and he’s my guest in this interview program. He’s also presenting at the Agricultural Media Summit that gets underway this weekend. I caught up with him in his office and I think you’ll enjoy hearing him talk about IFAJ and why it’s good for us to get together and trade information from around the world.

Ag Media Summit, Audio, IFAJ, ZimmCast

Writing Our Way To Switzerland

Chuck Zimmerman

Actually I hope we can eat some good cheese and chocolate and sample some great wines!

I’ll be in some excellent company on my trip this fall to the IFAJ Congress in Thun, Switzerland. At this point I know that John Walter, editor, Agriculture Online/Successful Farming, Mike Wilson, editor, Farm Futures, Kelly Schwalbe, BCS Communications and Greg Lamp, editor, The Corn And Soybean Digest will also be going.

IFAJ, Publication

Blogging To Switzerland!

Chuck Zimmerman

Yes. This ag dude got selected to take a blogging trip to Switzerland. I wrote about IFAJ on a recent post. It’s the International Federation of Agricultural Journalists. They have their annual conference this year in Thun/Bern, Switzerland August 31 – September 4. I applied for one of the stipends they award to 3 U-S journalists and was informed yesterday …

Blogging, IFAJ

Ahh, Swiss Agriculture

Chuck Zimmerman

We all know that the world has become much smaller due to new technologies. Journalists of all kinds are travelling all over the world covering agricultural news and information. We’ve got friends outside the country right now on the Valmont World Tour for example. You may be familiar with a number of professional improvement groups here in the U-S like …