How’d you like to be responsible for all the media and marketing for a farm show that attracts about 65,000 people? We’re talking international reporters and visitors. Well in the case of World Dairy Expo it’s all the work of Lisa Behnke, Marketing Manager (pictured to the right of yours truly). She’s hard at work now getting ready for all the media representatives who will be covering Expo. Of course she also does other things and I think you’ll be able to tell from my interview with her that she’s proud of World Dairy Expo and committed to making it even better.
The World Ag Expo is looking for sponsors and they have a lot of things you can sponsor. Some examples include:
I don’t know if you’ve heard about this but it’s a new one on me. It’s Agri Ahead and it’s online until December 31st. A virtual farm show and available in different languages. I’m impressed. This is their second year. It’s put together by AHead™ Business Solutions Ltd. The site says they currently have 55 exhibitors from 15 countries. Once you get to the “booths” they have a chat feature, contact and product information. You can even schedule a meeting with a company representative!
I didn’t get to go to Grand Island for the Husker Harvest Days show again this year but I could still keep up with it thanks to Willie Vogt and his staff. You can find lots of good information like the story about Secretary Johanns farm listening forum, complete with pictures: Nebraska Farm Forum Draws Big Husker Crowd
This isn’t new news to many of you but we post all Talking News Releases that our company produces and add them to our RSS feed. Today we publicly began promoting “World Dairy Diary,” the official weblog of the World Dairy Expo. Since it’s a TNR it includes links to sound bites. We distributed to our list of ag journalists (print & broadcast) here and internationally as well as our national database of radio station reporters and through PR Web. Feel free to check it out. BTW, sponsorships are currently available.
How much do you know about the World Dairy Expo? Now you can learn more by listening to this week’s ZimmCast. I interviewed World Dairy Expo, general manager, Tom McKittrick in his office recently. Tom describes the history, mission, purpose, theme and structure of the Expo. Many of you probably already know this but we’re also operating a weblog called “World Dairy Diary” in cooperation with World Dairy Expo. Look for more on the Expo in coming months. AgWired will be there blogging the show!
If you want to sponsor me to cover it for AgWired I’ll go. The Polish Chamber of Commerce for Agricultural Machines and Facilities is trying to get journalists to cover their show this September.
I guess he had some serious health issues but he’s over them now and he must be in good shape for the schedule he’s outlined.