Millennials have a lot of questions and concerns about agriculture, and it’s up to their age counterparts to help explain what modern farming is all about. One of the great “ag-vocates” for today’s farmers has been the Peterson brothers, whose YouTube video parodies of pop songs have reached millions in a fun way. Greg Peterson, who sat on the Millennial …
Bayer Issues Forum Shows Evolution of Innovation
Agribusinesses are reaching more and more into the innovation realm to help farmers stay at the top of production and meet the needs of a growing world population. Some have even characterized the process as an “evolution of innovation.” “The ag companies, and in particular, Bayer, have been very good at innovation in the past, and we’re very good at …
Smart Sensors & Cheap Connectivity Future of Ag
A combination of more, cheaper smart sensors and more connectivity could make the future of agriculture and food production pretty bright in this country. During the recent Bayer CropScience 10th annual Ag Issues Forum in Phoenix, Michael Rogers, who is an author, journalist and futurist, spoke to those gathered at the event about some of these global trends driving food …
Bayer Ag Issues Forum: Transparency is Accountability
With consumers more and more concerned about what’s in the food they eat and drink and how the animals that produce much of that food are treated, agribusinesses are finding they need to be more transparent with the public. During the the recent Bayer CropScience 10th annual Ag Issues Forum in Phoenix, Dr. Jennifer Walker, DVM, Director, Dairy Stewardship, Dean …
Bayer Talks Investing in Innovations at Ag Issues Forum
Bayer CropScience is making major invests in innovations in agricultural research to make sure the world has the food, fiber and fuel it needs for a growing population. During the the recent Bayer CropScience 10th annual Ag Issues Forum in Phoenix, Chuck talked with Bayer’s Davide Hollinrake, Vice President of ACO Marketing, about Bayer’s $1.1 billion in research and development …
Bayer Looks to Support Young Ag Professionals
Bayer is working to make sure there’s the next generation of ag professionals ready not only to grow the food, fiber and fuel for this country, but also develop the science and even make sure ag products are marketed the right way. During the the recent Bayer CropScience 10th annual Ag Issues Forum in Phoenix, Chuck caught up with Inci …
Bayer CropScience Launches #CitrusMatters Campaign
Bayer CropScience and California Citrus Mutual announced #CitrusMatters, a year-long campaign geared at raising consumer awareness of the Huanglongbing (HLB) disease and the devastating impact it could pose to California’s $2.4 billion citrus industry. The announcement was made during the Citrus Showcase, California Citrus Mutual’s annual event that brings together as many as 600 citrus growers from around the state. …
Football Player to Farmer Featured at #AIF2015
For some guys when they go through a mid-life crisis, they might go out and by a sports car or a boat in their 40s. For Jason Brown, that crisis came a bit earlier and took an unusual turn toward farming. “I went through my mid-life crisis at 27 years old,” said the former NFL center and current farmer as …
Astronaut Stresses Need for Science at Bayer Forum
Among her many accomplishments Dr. Mae Carol Jemison is a dancer, a doctor, an actress, an astronaut and a strong advocate for “Making Science Make Sense.” She’s done more in her life so far than most of us even think about doing! Jemison talked to the Bayer CropScience 10th annual Ag Issues Forum on Tuesday about why scientific literacy is …
Ag Issues Forum Celebrates Ten Years
It is a week of anniversaries here in Phoenix, AZ. ZimmComm New Media is still celebrating the 10th year of its founding, Commodity Classic is celebrating 20 years and Bayer CropScience is celebrating ten years of its pre-Classic Ag Issues Forum. I talked with Beth Roden, Bayer CropScience, about how the Forum has evolved over the last decade and as …