Ventura Foods Serving Low-Lin Oil

Chuck Zimmerman

ZimmCast100 - Kelly Brintle - Ventura FoodsSince we’re all worrying about our weight after the holidays and resolving to eat right in the new year I’m offering you an interview with Kelly Brintle, Ventura Foods who talks about low-linolenic soybeans, specifically Monsanto’s VISTIVE soybeans that can reduce or eliminate trans-fatty acids in processed soybean oil. He talks about how high the demand is for this healthy oil product and what that means for his company and farmers.

Agribusiness, Audio, Food, Soybean, ZimmCast

New Media For Agribusiness

Chuck Zimmerman

ZimmCast99 - Wayne Hurlbert InterviewI was a guest on Blog Business Radio recently with Wayne Hurlbert and decided you might want to hear what he’s got to say about using blogs and podcasts as business marketing tools. Wayne knows a lot about it and has been doing it longer than I have.

So this week’s ZimmCast is a Skype conversation we had late last week. Wayne has some great ideas for ways to use new media tools in agricultural marketing. I think he’d like to have an agribusiness client even!

Audio, Blogging, Podcasts, ZimmCast

Gibbs & Soell Has I Power

Chuck Zimmerman

ZimmCast97 - I Power at Gibbs & SoellLast week Gibbs & Soell announced a branded service they now offer not only to clients but to anyone who’d like to take advantage of it. It’s called I Power.

To learn just exactly what I Power is I interviewed agency vice president, Steve Halsey. I was particularly intrigued by his statement, “It is amazing what can be accomplished when you bring the right people to the table, turn off the computers and wireless phones and have a thorough, well-structured and strategic discussion.” A meeting without computers or wireless phones? Sounds like it would be way too productive to me. But that’s the point he says.

Agency, Audio, ZimmCast