Ethics again. I interviewed David Markey by phone a few days ago at his office in Dublin, Ireland and now he’s here in the states. He just gave a workshop on “Can Publishers Afford To Be Ethical?” It’s clear that the whole issue is very “unclear.” However, in his publication group everything is run by his editors. He issues no mandate from on high. As we heard yesterday at the ARC meeting and again today, there’s just more and more pressure being put on ag media to run public relations material. I thought it was very interesting that although David will publish an advertorial he charges 25 percent more to the advertiser. Makes sense to me.
The afternoon sessions of the Ag Media Summit have just concluded. One that was standing room only was conducted by Mike Raine, The Western Producer, on “Digital Image Management.” I don’t know why everyone was so interested. Don’t you just dump all your images off your memory card onto a CD and put it in the pile on your shelf? Not. Get a “system.”
One of the seminars at the Ag Relations Council meeting focused on “Ethics in Public Relations” and one of the panelists was Gary Myers, founder and past president of Morgan & Myers. Gary is still providing council to the agency. I spoke with him about his thoughts on this subject and his suggestions for young people entering the profession.
Now that the Ag Relations Council meeting is over it’s time for the Ag Media Summit! To get the work underway it was board meeting morning. In this picture it’s the Livestock Publications Council board meeting. They actually started last night and were just finishing up this morning.
Allow me to rant for a moment. While the ARC panel is going on I thought I’d see if I could get a document color printed here at the Hilton. No color printers on site. The concierge sent me on a 15 minute walk to Kinkos. Guess she didn’t know that it closes at 2pm on Saturday. So on my 15 minute walk back I did take this picture of the Milwaukee Riverwalk area. It had a calming effect on my feelings at that moment. It’s hard to see in this little photo but Usinger’s, a fine Wisconsin sausage maker is in the background.
I’m here in Milwaukee now. Nice breeze coming in off the lake. Downtown is busy because it’s Germanfest. I thought it was Germanfest here every weekend. Actually I think it is for some people.
This is going to be my last post until I’m in Milwaukee. That’s because I’m driving and will be most of tomorrow. So I thought I’d get in one last post about the Ag Media Summit. One of the 3 main organizing groups, the American Business Media Agri Council, will be presenting the complete results of their media usage study next Tuesday. We pointed you to it recently and the webcast just touched on the highlights. I’ll try to get more details to provide you next week.
I hope you like an Irish accent because you’ll get one in this special edition ZimmCast. The president of the International Federation of Agricultural Journalists is David Markey. He’s CEO of IFP Media in Dublin, Ireland and he’s my guest in this interview program. He’s also presenting at the Agricultural Media Summit that gets underway this weekend. I caught up with him in his office and I think you’ll enjoy hearing him talk about IFAJ and why it’s good for us to get together and trade information from around the world.
The steering and planning committe of the Agricultural Media Summit just released the final schedule and related information about the conference. You can download the PDF file here: Schedule