Beef Demand Is Sizzling!

Chuck Zimmerman

The first interview is with Cattlemen’s Beef Board CEO Monte Reese. He’s the better looking one talking into the mic. Beef demand increased more last year than any year recently and Monte talks about what that means in our next podcast available here: ZimmBlog Podcast. All the usual press conferences are going on and the trade show’s about to start …

Ag Group, Audio, NCBA Convention, Podcasts

MBIC Turns TNR’s Into Weekly Radio Programs!

Chuck Zimmerman

Talking News Releases (TNR’s) can take lots of different forms. The Missouri Beef Industry Council has us distribute a weekly TNR to Missouri radio reporters. Instead of a news release with sound bites we produce a fully self-contained interview called “The MBIC Report.” In this picture Chuck is interviewing Steve Taylor, Executive Director of the Missouri Beef Industry Council, about …

Ag Group, Talking News Release